A cup with
Mick Desmond Media and Commercial Director

At Wimbledon he is responsible for “everything to do with communications, the commercial partners and the relationship with broadcasters.”
It is an all-encompassing job, where you need to know how to balance innovation and tradition, so as to keep in step with the times without losing the essence of the tournament. “One obvious example,” he says in front of a Lavazza Cappuccino, “consists of our digital platforms: devices, well, appeal to a younger target audience, because they mean that Wimbledon can be followed in any place at any time.
We create so many types of content, not just tennis-related: what’s happening in the Royal box, food, fashion, the celebrities present ...”

In short, Wimbledon has to change constantly if it is to stay the same: a standpoint that shows and reveals the enduring and constant success of the world’s oldest and most prestigious Grand Slam.