Lavazza and tennis

“Tennis and coffee share many common ideals, among them tradition, innovation, rituality, international scope and, first and foremost, passion.”

Giuseppe Lavazza

Excellence requires dedication.
It is a timeless challenge between innovation and tradition,
a never-ending exchange between passion and perseverance.

In tennis, just like coffee,
it is all a question of balance,
the right blend of creative flair and technical mastery.

And only then does perfection become routine,
turning into a habit, a ritual,
but, above all,
a pleasure to be shared.

Dedication, tradition and excellence are just some of the values that Lavazza shares with great tennis, a passion that has led it to be the world’s only food & beverage brand to partner all four Grand Slam tournaments.

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Tennis, coffee.
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